London, 10th November 2022: Diet Coke celebrated its 40th birthday, hosted by Diet Coke’s Creative Director, Kate Moss on Wednesday evening. The party honoured the incredible milestone, and all that Diet Coke has achieved in the past 40 years, as well as a celebration of Kate Moss’ appointment as Creative Director.
The room was filled with friends of Diet Coke and Kate Moss, including some of the most influential names in fashion, art, music, film and TV, including Nick Grimshaw, AJ Odudu, Rocco Ritchie, Jodie Harsh, Miquita Oliver, Jamie Winstone, Princess Maria-Olympia of Greece & Denmark and Munroe Bergdorf. Guests were entertained with music spun by Kate Moss’ good friend and fashion favourite, DJ Fat Tony, and Kate was presented with a towering 40th birthday cake to celebrate, which she blew out the candles on. The party took place in Annabel’s infamous Jungle Room, where guests enjoyed canapes and Diet Coke.
Omar Sadiq-Baig, Senior Brand Manager Diet Coke, commented: “This huge moment in Diet Coke’s history celebrates the evolution of the brand over the last 40 years. Tonight’s party is a celebration of fashion, design, style and culture, all of which are synonymous with Diet Coke’s rich history of collaborating with some of the biggest names in fashion. Creating this event in collaboration with Kate Moss has been iconic and we’re pleased to have celebrated Diet Coke’s anniversary in style.”
The event follows the unveiling of Kate Moss as the brand’s Creative Director in July 2022, alongside the announcement of four limited-edition Diet Coke cans, personally designed by Kate. The collaboration was inspired
Commenting on Diet Coke’s 40th Birthday, Kate said: “Diet Coke is iconic and has an incredibly unique place in fashion and my own history. To be part of the Diet Coke family and celebrate with a big 40th party is a moment I’m excited to be a part of.”
by her many iconic fashion moments and included denim, leopard, lace, and camouflage designs. Those historic fashion moments also inspired the creation of campaign films and curated content for Diet Coke’s 40th milestone event. As one of the world’s original collaborators, Diet Coke has invited some of the most renowned fashion designers to use its canvas for self-expression over its 40-year history.